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Fake It, Don't Bake It This Summer!

Fake It, Don't Bake It This Summer!

EXCITING NEWS KLAXTON! We've teamed up with skin cancer charity Melanoma UK to encourage us all to ‘fake it, don’t bake it’ this summer – in an effort to drive a change in behaviour and encourage you to be sun sensible.

It is estimated that there are 168,000* new skin cancer cases in the UK every year; that’s more than breast, prostate and lung cancers combined.

There are around 16,700 new melanoma skin cancer cases in the UK every year resulting in 7 deaths every day. Melanoma is the 5th most common cancer in the UK, with up to 86% being preventable. And if you thought this was on the decline, you’d be wrong: over the last decade, rates have shockingly increased by around a third.

Skinny Tan ambassador Liberty Poole is supporting our campaign, which encourages us all to stay safe in the sun and opt for self tanners over damaging UV rays, due to a recent personal skin cancer scare.

Star of Love Island and Dancing On Ice, Liberty is known for her flawless glowing tan 365 days of the year; she knows better than most the risks and worry associated with sun beds and sunbathing. Liberty says:

“When I came out of Love Island I had this weird mole pop up on my tummy, so I went to the doctor to get it checked out. I was worried it could be skin cancer. Luckily the doctor said he doesn’t think it’s cancerous, but says it’s best I get it removed in case it turns into something.

I don’t think it’s worth the risk using sunbeds or sunbathing, as it can be quite dangerous. I’ve been a fake tan lover for years as it’s a much safer way to get your glow on… I quit the sunbeds a long time ago. I’m all about the fake tan now – especially as the results can look just as natural!”

And it’s not just about skin cancer… Did you know that the sun's ultraviolet radiation is responsible for up to 80% of facial aging? Wrinkling, dryness, sagging and pigmentation can all be the result of those years spent baking in the sunshine.

Why bake your skin and risk skin cancer and ageing, when you can fake it with Skinny Tan and glow your own way!

Liberty says:

“I just love the results I get with Skinny Tan. It looks like I’ve been on holiday for a week, without the holiday! And every product is enriched with skin-loving ingredients, so it’s so much more than just a fake tan – and so much better than other brands.

I’m really passionate about sun safety, especially after my scare, so I’m excited to be partnering with Skinny Tan and Melanoma UK to encourage everyone to fake it this summer!”

Gillian Nuttell, founder of Melanoma UK says:

“We’re delighted to team up with Skinny Tan to help improve public awareness on how important it is to be sun safe and to carry out regular skin checks. Melanoma is one of the few cancers we can see for ourselves, that means we have the power to catch it early and if we do, we stand a better chance of dealing with it.

Through partnerships like these we can continue to educate on not exposing our skin to the sun’s damaging rays and instead look to achieve that sun-kissed glow through safe self-tanning methods without damaging your skin. We can’t wait to achieve great things with Skinny Tan through their ‘Fake It Don’t Bake It’ campaign.”

So how can you get involved? 

Melanoma UK have tonnes of resources, information and ways to get involved on their website:

Commit to applying SPF every single day, and re-applying regularly if you're actively sitting in the sun. Our innovative Protect & Glow range features the ultimate SPF protection (UVA & UVB) with a built-in gradual tanner, to give you a sunkissed glow without the damage. Fuss free and water resistant, you’ll be glowing from top to toe without the need for sun exposure.

Join in with Melanoma UK's 'National Mole Hunt' and check your skin regularly to stay alert to any changes that may be problematic. They're offering FREE 7 day trials of the innovative mole-checking app SkinVision - claim yours HERE!

And of course, FAKE IT all summer long with your fave Skinny Tan products!


To help you get your glow on safely all summer long, we’ve created the perfect bundle for popping in your suitcase – whether it’s a staycation or tropical destination you’ll be enjoying. And £1 from every purchase will be donated to Melanoma UK! The limited edition bundle includes...

1 x Tan & Tone Oil (Choose Between Medium or Dark): The perfect holiday glow companion, our supercharged skin-loving formula dries down in seconds to leave a beautifully radiant result. Great for layering or keeping your tan topped up safely, it’s fool and faff proof with no rinsing needed!

1 x Coconut Water Bronzing Face Mist: A holiday must-have for keeping your complexion looking healthy and radiant, the tropical scent will fit right in with vacay mode.  

1 x Protect & Glow Lotion SPF 50: Stay sun safe with our incredible formula that combines high protection SPF with a gradual tanner. Liberty loves it, and so will you!

1 x Dry Mist Finishing Spray: Hack Alert! Pop this in your bag on beach days, spritz a little over sandy toes and watch it fall away in an instant. (Also the perfect way to finish your tanning routine, obvs.)

Pledge to FAKE IT this summer, and stay tuned for more exciting ways to get involved in our campaign!

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